Congratulations! Your First Step Starts Right Now

Step 1: Setting Up Your Instagram Account for Success

Before diving into daily posts and growing your online presence, it’s crucial to set up your Instagram account properly. A well-optimized profile will not only attract potential customers but also set the tone for your business. Here’s how to do it:

1. Choose a Professional Username and Profile Picture

Your username should be easy to recognize and reflect your business. Ideally, it includes your company name, like @YourMovingCompany. Keep it simple, clear, and memorable.

For your profile picture, use your company logo or a professional photo that clearly represents your business. This will help you build brand recognition as people start seeing your posts.

Here is a great example that show 3 primary elements: Logo, Moving Truck, and Happy Crew Members.

2. Optimize Your Bio

Your bio is one of the first things visitors will see, so make it count. In 150 characters or less, summarize what your moving company offers. Be clear and concise, and include a call to action. Use this 4 line emoji framework to be short

Example:
🚚 Helping Chicago Families Move With Success!
📦 Free Moving Boxes With Every Move
📞 Over 10,000 Moves Since 1993
👇 Call Today For A Free Moving Quote

Also, be sure to add your contact information and a link to your website or a booking form.

3. Switch to a Business / Professional Account

If you haven’t already, make sure to switch your profile to an Instagram Business / Professional account. This gives you access to features like contact buttons, insights, and ads, which are crucial for growing your presence.

To switch to a Business account:

  • Go to your profile and tap the three lines at the top right.
  • Select Settings > Account type and tools.
  • Scroll down and tap Switch to Professional Account, then choose Business.

4. Add Contact Buttons

Instagram Business accounts allow you to add contact buttons, making it easy for customers to get in touch. You can add options like Call and Email

To add contact buttons:

  • Go to Edit Profile > Contact Options.
  • Enter your business phone number, email, and address (if applicable).

By setting up your Instagram account properly, you’re laying a solid foundation for your future social media efforts. Now that your profile is optimized, you’re ready to start posting and engaging with potential customers!

Stay tuned for tomorrow’s step, where we’ll guide you through networking with your community and potential referral partners! 🚛💼